Autonomous driving gets real with new generation Olli unveiled

3 days showing self-driving shuttles capabilities brought autonomous driving to next level of experience.

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Some experiences are worth sharing and there is no better way to show a self-driving vehicle than riding in real everyday scenarios. Olli (#meetOlli), an autonomous shuttle performed 3 days of rides for more than 300 guests from all over the world to prove its new capabilities.  Thanks to the RoboticResearch partnership with LocalMotors a new software platform and sensor sets have been designed and integrated into Olli.

The experience brought passengers on a ride smoothly, reaching up to 19 Mph, crossing pedestrians and cyclists intersections, with vehicle overtaking and signal recognition. But dynamic obstacles avoidance has been one of the most interesting tests. Every group was asked to move barriers located in the path of the vehicle and based on the software OLLI changed its trajectory each time to determine the safest possible route to drive forward  as published in official Local Motors social media feed

https://www.linkedin.com/embed/feed/update/urn:li:activity:6388250252113252352

IMG_3164The event gathered also a number of partners in fleet management , engineering services, insurance, HMI experience, mapping, operators and financing. It is clearly an entire ecosystem built to support self driving vehicles coming to market and providing all the necessary supporting tools to manage barriers to introduce this new technology.

Autonomous driving is the forefront of mobility and an entire industry will be shaped in the future according to new services, business models and players.

Next step is to bring confidence to the public around  autonomous vehicles, deploying vehicles and proving how safe this technology can be. It’s a long way to go to reach fully autonomy but the journey will definitely be exciting. See you on the roads this summer!

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Lead the coming global mobility business

Strategy, pillars and operations for autonomous driving fleet management business (part 1)

We are quite aware that future business model for carmakers is mobility oriented more than car focused. All brands are moving to become miles/km providers, much bigger market than struggling selling cars to dealers and customers.

Weekly news  support this future.. but the focus of this post is more about the business side. How to make money in this new shaping industry?

The convergence of electric and autonomous technologies, public regulations, tradeoff between public/private business, integration of fleet management, long-term and short-term rentals are disrupting multiple traditional businesses and shaping a completely new competitive arena where different industries want to play the game.

connected_carWe see car makers directly moving to mobility (brand like Moia, Maven, IMotion, Moovel, Lynk&co just to mention few ones) or huge public transports operators (Deutsche-Bahn, Transdev, Keolis) extending their offer to ride-sharing pilots, or big rental companies embracing sharing mobility (corporate or privately based) and don’t forget new players often heavily backed (Zoox) or leading forefront giants like Uber or Waymo.

Quite a crowded arena, specially if we consider that none of those players really own the whole stack of services that future business will require. Even more if we understand that final stage of this change will be the coming popular definition “Mobility as a Service” clearly described in this picture by Sampo Hietanen, pioneer entrepreneur running  his Maas Global company. MAAS_Sampo

Starting from here I outline some of the  most important topics to be considered addressing this market based on assumptions that only few companies will have the resources (money, team, assets) to scale globally and we’ll probably see many providers acting locally followed by an increasing number of M&A.

Full mobility service business case is based on a tailored range of vehicles according to client’s preferences. Vehicles will feature new design (cars/van/minibus/light-freight) sedricwith multiple mobility targets. Vehicles will be initially electric and autonomous in a short timeline of period (local deployment according to regulations). In some regions it’s possible to include 2 wheels in the game.

Fleet Financing (leasing/rental) will be a core business because even if we think about the future.. we’ll still need someone to own and rent cars for mobility. At least until we’ll move in 3 dimensions instead of 2 and flying car will hit the road.. (actually the sky) of our cities.

Business operations: the business case includes a broad range of operations:

  1. Vehicles management (maintenance, service, cleaning, warranties, storage/parking)
  2. Fleet management (software, on board unit)
  3. IT-Platform – Integration of API with third parties.
    1. Business user app (driver and backend system): Booking/Dispatching/Routing/Billing/customer service
    2. End user (consumer) app: expected to be up to Customer or fully owned if is directly operating
  4. Charging (fast charge daily, slow charge overnight, wireless and automated)
  5. Customer experience (riding experience based on entertainment/business time traveling with autonomous vehicles)
  6. Drivers experience (safety, eco driving, community approaches)
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OLLI Self driving shuttle platform – courtesy Local Motors

In the near future we’ll assist to

  • Integration of IT-platform with autonomous driving software and hardware.
  • Integration of business case with MAAS aggregators (not only cars but also public transports and more)
  • Integration of business case with logistic/freights hub
  • Integration of IT platform with blockchain

Next post (Part 2) will address Assets, Revenue streams and market regions… coming soon, stay tuned

Mobilità a guida autonoma: un’industria in movimento

Il processo di cambiamento in atto nel settore dell’automotive è così radicale che non tutti i grandi gruppi ne hanno piena consapevolezza. Da un lato nuovi player spingono per introdurre l’innovazione, cercando di dimostrare l’economicità e la profittabilità delle tecnologie, dall’altro anche i brand più tradizionalisti hanno avviato fasi di scouting tecnologico e indagini conoscitive. Tesla è sempre in prima linea tra i nuovi brand sulla scia dei successi di vendita della Model S/X e in preparazione dell’arrivo della Model3, primo modello più economico. L’azienda è al centro anche di speculazioni considerando che ha appena raccolto 1miliardo di $ e il gigante tecnologico Tencent ha rilevato il 5% del capitale di Tesla per 2,8mld di$. Un dinamismo di mercato che alimenta congetture sul fabbisogno di cassa dell’azienda in previsione del lancio di produzione della nuova media e la capacità di soddisfare la domanda di acquisto degli oltre 400.000 clienti che l’avevano prenotata. Il rischio è infatti di trovarsi a “metà del guado” con cassa limitata.. sarebbe la posizione più rischiosa per un’acquisizione (favorevole.. od ostile). A parte Tesla l’industria dei nuovi brand della Silicon Valley interamente votati a rivoluzionare la mobilità con veicoli connessi, autonomi e condivisi, fa i conti con la dura realtà. Faraday Future la più chiacchierata azienda americana (con capitali asiatici) è in grande difficoltà e dopo un lancio del loro primo veicolo (la FF91) in grande stile a Gennaio scorso a Las Vegas ha visto una drastica riduzione degli investimenti sulla fabbrica del Nevada (avviata per una piccola porzione rispetto ai piani generali), al quartier generale in California (venduto l’intero lotto di terra dove doveva sorgere una cittadella dell’innovazione), la dipartita di diversi executive da poco assunti (e l’ingresso di altri, come il nuovo CFO) e nessuna certezza sui tempi di produzione e commercializzazione del veicolo (che per la cronaca ha un prezzo stimato in quasi 170mila $). Next EV, altra multinazionale di pochi anni, dopo aver anticipato una vettura supersportiva da corsa con record sul giro realizzato al Nürburgring ha presentato EVE, il concetto per la nuova mobilità. Un veicolo che rappresenta un’emanazione diretta del proprio spazio di vita, come fosse un salotto o un ambiente dove le 4 ruote sono una componente quasi secondaria. Suggestioni.. certo, ma nemmeno troppo lontane nel tempo visto che anche Volkswagen a Ginevra ha presentato Sedric, un veicolo multifunzionale basato sulle stesse premesse concettuali. E per capire quanto le aziende guardino lontano basti pensare ad Airbus che insieme a Italdesign ha portato un prototipo di auto volante proprio nel salone svizzero…. leggi oltre

Articolo completo pubblicato su “Qualenergia” Aprile-Maggio 2017