Zipcar. Interview with European President Frerk-Malte Feller

If in US car sharing equals to “Zipcar“, Europe needs long time to create a common brand. Countries have different business model and brands grow rapidly depending of public funding. With a global strategy the US brand came to Europe since early this year and acquired the Uk car club first, followed by Spain company and Austrian car sharing. European headquarter established in London where the company has just launched the Zipcar for business offer. The company publishes a research into the true cost of transportation to small and medium sized businesses (SMEs), with top findings revealing that company owned vehicles sit idle for a staggering two thirds (63%)1 of business hours per week. The research has been the chance to an interview with Frerk-Malte Feller, President Zipcar Europe. Continue reading “Zipcar. Interview with European President Frerk-Malte Feller”