Energica comes to market featuring high tech

A Brand Storytelling to launch the new Electric Sport Motorcycle made in Modena

Energica #cal1tour proved long trips are possible with EV motorcycle based on DC fast charge technology.

Galleria Energica opens this week in San Francisco. Meet in 53 Page street from July 7th.

Electric vehicles technology and sharing connected mobility will shape the future of automobile industry. I wrote about recent industry changes in few recent posts, but when it comes to real projects things are quite different.

CLIQ3936I recently had the chance to set launching plan for the superior Energica Motor Company second model EVA in USA. Products are well recognized and named by media as the “Tesla of 2 wheels” because bring similar value proposition to customers: performance, exclusivity, luxury, technology and more.

But experts know that Motorcycle industry is usually roughly 8/10 years later than automotive.. so you can figure out the level of concerns about sport 2wheels EV so far. On the other hand the automotive industry success in electric vehicle is a great result to leverage and speed up the introduction to market.

EVA&EGO have many special features but charging time remains the biggest problem consumers face when they consider an EV, especially if it has 2 wheels passion based.

Best way to make consumers aware about riding experience with new technology products is to prove it. Energica is the only bike with DC 20kw fast charge technology installed, the same of automotive industry. California is the crave of EV and has some of the stunning landscapes for riding motorcycle. So the #Cal1tour went live: from Los Angeles to San Francisco, 350 miles riding in one day at 60mph average, 9 fast charging stops of 23 minutes average to charge up to 95% of the battery. A long trip quite common if you have a Tesla or a Leaf… but not usual with an Electric motorcycle.

A crew followed the trip and brand ambassador told his trip in few videos. Enjoy the view, a branding&marketing story split in 3 parts:

To speed up sales strategy Energica opens its first Galleria in San Francisco where customers have the chance to feel the brand experience and see the products.

More to come… Stay tuned

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Real world data sheds light on EV charging patterns

A study by Idaho National Lab shows that the majority of EV charging takes place at home or at work. DC fast chargers are used most often in public.

Sourced through Scoop.it from: ecomento.com

Uno studio su 8700 auto elettriche e 8 milioni di ricariche. Un quadro su modalità e preferenze di ricarica da parte degli utenti.

See on Scoop.itNews on mobility

La prima rete nazionale di ricarica rapida. In Estonia 165 punti fast charge

Chi lo avrebbe detto. Nella controversa “corsa” all’auto elettrica ogni giorno leggiamo notizie contrapposte. Mercato inesistente (dati oggettivi), previsioni da “eldorado” per le abb_fast_charger infrastrutture e i nuovi prodotti nei prossimi anni. Paesi che investono milioni di dollari (America), con incentivi fiscali (Norvegia) e gruppi industriali sostanzialmente indifferenti (Fiat). Ma che l’Estonia guadagnasse il “primato” di prima Nazione ad avere un’intera rete di sistemi di ricarica “fast” capillarmente diffusa sul territorio, non era nelle previsioni degli addetti ai lavori. Continue reading “La prima rete nazionale di ricarica rapida. In Estonia 165 punti fast charge”