#CES2017 is the first show to look at to understand trends and new technologies. It’s true that Automotive uses the show to unveil prototypes and concepts often far away to market creating a sort of gap between future and reality. Referring to mobility industry the show has been a key place to talk about autonomous driving, connected cars and electric vehicles in recent years. This opening editions is showing both concrete products and services. The GONV summit gathered public institutions (mayor of Las Vegas,
State Governor) and private industries executives (LocalMotors, Lyft, Ehang, Hyperloop and many more) talking about new business cases and autonomous driving deployment.
The industry is clearly showing that this technology is coming to reality and to prove so a series of test drive locations have been set up for visitors. “Microsoft Corporation (NASDAQ:MSFT) is expected to put forth a highly autonomous driving demonstration in collaboration with its automobility partners. Microsoft is currently working on an autonomous driving project in partnership with NXP Semiconductors, IAV, Esri, Swiss Re, and Cubic Telecom” (cit). Similar approach comes from French industry representatives (Valeo,Keolys), as other relevant players like Nvidia (special Key note presentation), HERE (that just announced INTEL as new investor for the company) that will have big inside/outside locations to engage visitors to. High expectations comes from FCA that finally unveiled PORTAL the first fully electric 
car for millennians.. designed by millenians based on a new concept of family vehicle. It’s a prototype.. but seems that a market ready version will be ready in one year.
Even more rumours lead the Faraday Future unveiling. The official presentation of the first car comes after weeks of skeptics and executive leaving news providing the idea of a struggling company.. The level of presentation they just had proved that the company has strong commitment and even if financial problems are part of the challenge.. it doesn’t seem to be a close to end project. The car is quite innovative and sure will be one of the most interesting products to look after. 
Ces2017 will open in the next days.. a lot to see and more to come, even from non exhibitors.. here comes that you can meet a #LucidMotors prototype next to parking spot for private presentation. Stay tuned.
management is shaping a new company for electric, connected, smart and autonomous driving range of products. 
company Lyft, just unveiled the new Bolt. Even those companies not exhibiting at the CES made rumors about this coming future technology. 
Market(ing). Are we really sure people will accept so easily such a disruptive new technology? Probably new generation does, Millennians already prefer sharing mobility more than ownership, but there are more adults on the streets than young ones driving around. It took years to make people familiar in using an electric car.. and you are still driving them. I am highly passionate about new technology so I know industry has to be forward thinking through a new smart approach to self driving cars. Marketing strategies will soon become a key issue to success into this new business industry and certainly it’s a different game compared to sell cars. 
nuovo concetto di veicolo elettrico, che secondo i rumors dovrebbe ricordare il celebre Van del secolo scorso, con una piattaforma tecnologica dalle lunghe percorrenze e costi più contenuti. Non solo rumors ma anche un primo 
disponibili dal magnate Cinese Jia Yeuting, CEO del Web video service Leshi TV. Grandi attese da parte di operatori e media e tutti attendono la prova di “credibilità”.
Carlo Iacovini 