What to expect from #CES2017 and mobility

#CES2017 is the first show to look at to understand trends and new technologies. It’s true that Automotive uses the show to unveil prototypes and concepts often far away to market creating a sort of gap between future and reality. Referring to mobility industry the show has been a key place to talk about autonomous driving, connected cars and electric vehicles in recent years. This opening editions is showing both concrete products and services. The GONV summit gathered public institutions (mayor of Las Vegas,

localmotors_mayor
Mayor of Las Vegas and LocalMotors CEO present OLLI self driving vehicle – credits: LocalMotors

State Governor) and private industries executives  (LocalMotors, Lyft, Ehang, Hyperloop and many more)  talking about new business cases and autonomous driving deployment.

The industry is clearly showing that this technology is coming to reality and to prove so a series of test drive locations have been set up for visitors. “Microsoft Corporation (NASDAQ:MSFT) is expected to put forth a highly autonomous driving demonstration in collaboration with its automobility partners. Microsoft is currently working on an autonomous driving project in partnership with NXP Semiconductors, IAV, Esri, Swiss Re, and Cubic Telecom” (cit). Similar approach comes from French industry representatives (Valeo,Keolys), as other relevant players like Nvidia (special Key note presentation), HERE (that just announced INTEL as new investor for the company) that will have big inside/outside locations to engage visitors to. High expectations comes from FCA that finally unveiled PORTAL the first fully electric fcaportalcar for millennians.. designed by millenians based on a new concept of family vehicle. It’s a prototype.. but seems that a market ready version will be ready in one year.

Even more rumours lead the Faraday Future unveiling. The official presentation of the first car comes after weeks of skeptics and executive leaving news providing the idea of a struggling company.. The level of presentation they just had proved that the company has strong commitment and even if financial problems are part of the challenge.. it doesn’t seem to be a close to end project. The car is quite innovative and sure will be one of the most interesting products to look after. img_8738

 

 

 

 

 

 

 

 

Ces2017 will open in the next days.. a lot to see and more to come, even from non exhibitors.. here comes that you can meet a #LucidMotors prototype next to parking spot for private presentation. Stay tuned.

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Self-driving cars: when does marketing come?

#CES2016 proved (again) how autonomous cars can be ready to market much earlier than Governments and consumers are. Technology seems not to be a big issue (autonomous engineers might disagree about it), specially if we see how big car automakers are confident in showing their new products.

We all know about Tesla autopilot-mode, Volkswagen had a keynote speech about how the image2management is shaping a new company for electric, connected, smart and autonomous driving range of products. Mercedes just been licensed to drive autonomous E-Class in Nevada roads, FaradayFuture showed a great concept car, not a production one and not even really close to their real plan, which aims to deliver new models since 2017, with autonomous driving in their path.

Toyota showed long term concepts cars and Ford CEO talked much about new regulations required as the industry is ready. General Motors after investing $500mln in ridesharing boltcompany Lyft, just unveiled the new Bolt. Even those companies not exhibiting  at the CES made rumors about this coming future technology. Next-EV grows in San Josè R&D facility. The company team won the first ever world Formula-E championship last year and they think global with facilities in US, Europe, China. I can’t miss to mention Alphabet new tailored company Google Self Driving car further than Apple Car project that everyone knows about (.. but please don’t talk much as it’s a secret). I apologize if I don’t dive in describing Nissan pilot projects and Volvo existing self driving cars in Goteborg, but I only remind that the first ever self driving car fleet comes from Italian Parma University R&D company Vislab that drove (actually they didn’t) more than 13.000km from Milan to Shanghai in autonomous driving back in 2010.

Too many news… confirm that industry is almost ready, so what’s next? If we all believe that products will be enough to make the market, we’ll be terribly wrong. Further than that the overall car industry needs to point few more milestones to shape a new mobility business case:

Regulations. Detroit announce by US Transportation Secretary Anthony Foxx about the 4B plan to set standard rules and promote self driving technology was the right think in the right moment (and at the right place, being at NAIAS show).

IMG_6115Market(ing). Are we really sure people will accept so easily such a disruptive new technology? Probably new generation does, Millennians  already prefer sharing mobility more than ownership, but there are more adults on the streets than young ones driving around. It took years to make people familiar in using an electric car.. and you are still driving them. I am highly passionate about new technology so I know industry has to be forward thinking through a new smart approach to self driving cars. Marketing strategies will soon become a key issue to success into this new business industry and certainly it’s a different game compared to sell cars. 

More comments to come, stay tuned.- Carlo

 

Faraday Future FFZERO1 Revealed, Promises EV Platform To Suit All In “Just A Couple Years Time”

Faraday Future took the wraps off of its FFZERO1 concept, high tech supercar, but promises production of useful EVs in a “couple years”

Sourced through Scoop.it from: insideevs.com

#ff after many rumors finally unveiled @faradayfuture concept. Future of mobility from a “space car” #ev

See on Scoop.itNews on mobility

Mobilità elettrica: le prime novità del 2016 al CES

Il CES di Las Vegas è sempre più una fiera multisettore. Oltre all’elettronica oggi spazia al 3dprinting, fitness, sport mentre l’automotive concentra sempre più presentazioni in questa vetrina di inizio anno. L’edizione che si aprirà tra pochi giorni sembra assecondare tutte le principali aspettative.

Volkswagen in America ha una grossa macchia di immagine da recuperare dopo il Dieselgate. Per l’occasione ha annunciato la presentazione di un VW_cesnuovo concetto di veicolo elettrico, che secondo i rumors dovrebbe ricordare il celebre Van del secolo scorso, con una piattaforma tecnologica dalle lunghe percorrenze e costi più contenuti. Non solo rumors ma anche un primo video teaser da consultare per chi non sa aspettare.

La cenerentola dell’elettrico è invece FaradayFuture, “misteriosa” start up che negli ultimi mesi è uscita sempre più alla ribalta per annunci di innovazione. Un nuovo concetto di veicolo, di servizio e di visione. Un accordo con lo stato del Nevada che costruire una fabbrica ex-novo che promette 4500 posti di lavoro. Si sa che l’azienda ha grandi capitali c4e700b7-8742-4401-871c-1d497b29ebeedisponibili dal magnate Cinese Jia Yeuting, CEO del Web video service Leshi TV. Grandi attese da parte di operatori e media e tutti attendono la prova di “credibilità”.

Anche le grandi industrie americane non mancano di novità. General Motors ha in programma la presentazione della Bolt nella sua veste boltdefinitiva pronta per la produzione. Vettura media, compatta e di prezzi contenuti. Ford annuncerà la formale collaborazione con Google per la realizzazione di auto a guida autonoma. Aston Martin potrebbe mostrare il prototipo della Rapid-E recentemente svelata in UK, anche in base alla collaborazione che è stata siglata da poco con il gigante cinese LE-Tv (la stessa azienda che ha fondato Faraday-Future) per un sistema di auto connessa di ultima generazione.. sempre descritta in un video di presentazione.  Presente anche il gruppo FCA (ecco qui non si attendono notizie di nuovi prodotti con tecnologia elettrica stante la diffidenza del gruppo a questo settore), mentre dall’Italia sarà presente anche Energica Motor Company, l’azienda modenese che sta lanciando nei mercati internazionali una gamma di moto elettriche sportive.

E se queste sembrano essere alcune delle novità più “annunciate”, molte altre sono previste direttamente nei giorni della fiera.