Master Plan 2 description brings Tesla(Motors) in the next decade of investments and business models. It is interesting to look at what’s behind this announcement (…maybe)
Few months ago the Model 3 presentation astonished the world of passionates and customers with more than 400.000 reservations in few weeks. The presentation came after weeks of rumors about the suspected Model 3 delay… even if clients will get their cars not earlier than late 2017. I was wondering on how Tesla would have kept the attention to their business (and the stock price) for such a long time.
The masterplan 2 is the next step, only few days before the opening of the Gigafactory in Nevada, pushing the boarder much further than followers would expected. The plan covers new vehicles (Semitruck, transit, pickup) Solarcity (Tesla is buying the “sister” company) Sharing mobility, autonomous vehicle, and new manufacturing technology.. basically there is everything on the news in the energy, mobility&automotive industry in the world so far.
It is difficult not appreciating the plan because you can’t miss any innovation you are interested in. I am among the Tesla followers and I see the strategy behind as as a clever lesson. The masterplan is presented through a simple post (I guess there will be some Investor relations executives working on numbers too), anticipated by a series of signals (website domain change in tesla.com, mission moved from “transportation” to “energy”) and come after the fatality of the Autopilot that might have been accelerating the schedule of this presentation, linking the whole to a relevant financial decision (Solarcity investment to be approved by assembly).
@Elonmusk made us used to fast communications keeping expectations increasing. But this time the boarders are much higher than before and we are not talking on building cars only… (even that would be enough to have some concerns about the plan) but creating a global company dealing with different industries connected by the great vision of its founder.
I am willing to see how numbers, investments, business cases will be put together. Surely there’s material for many future presentations.
Stay tuned!
“At Toyota, we see the vehicle of the future as more than just a mode of transportation,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc. “Instead, it will be something more useful, accessible and exciting than ever before. These next generation connected and automated vehicles will optimize their own operational capabilities and deliver comfort, convenience and joy to passengers – and they’ll be arriving sooner than you think.”
Technologies on display include:
While many of the vehicles and technologies on display at the Toyota exhibit are future concepts, some – like telematics systems such as Agent+, may be coming soon to Toyota vehicles
nuovo concetto di veicolo elettrico, che secondo i rumors dovrebbe ricordare il celebre Van del secolo scorso, con una piattaforma tecnologica dalle lunghe percorrenze e costi più contenuti. Non solo rumors ma anche un primo 
disponibili dal magnate Cinese Jia Yeuting, CEO del Web video service Leshi TV. Grandi attese da parte di operatori e media e tutti attendono la prova di “credibilità”.
definitiva pronta per la produzione. Vettura media, compatta e di prezzi contenuti. Ford annuncerà la formale collaborazione con Google per la realizzazione di auto a guida autonoma. Aston Martin potrebbe mostrare il prototipo della Rapid-E recentemente svelata in UK, anche in base alla collaborazione che è stata siglata da poco con il gigante cinese LE-Tv (la stessa azienda che ha fondato Faraday-Future) per un sistema di auto connessa di ultima generazione.. sempre descritta in un 
Fastned is building the world’s first network of fast-charging stations where all electric cars can charge within 20 minutes. Currently the company has 44 stations operational and with the construction of one station per week this number is increasing rapidly. By building fast-charging stations Fastned plays on the growing number of electric cars in the city and the need to recharge quickly. Bart Lubbers, co-founder of Fastned: “Stations in the city make our network complete. Electric drivers want to charge their car where the battery is empty and that can be in the city as well as along the highway. In the Netherlands the majority of the people don’t have their own driveway. Also these people want to drive electric and that makes public fast-charging stations essential. The Hague understands this well and is the first city in the Netherlands getting the fast-charging stations.”
Carlo Iacovini 