Energica comes to market featuring high tech

A Brand Storytelling to launch the new Electric Sport Motorcycle made in Modena

Energica #cal1tour proved long trips are possible with EV motorcycle based on DC fast charge technology.

Galleria Energica opens this week in San Francisco. Meet in 53 Page street from July 7th.

Electric vehicles technology and sharing connected mobility will shape the future of automobile industry. I wrote about recent industry changes in few recent posts, but when it comes to real projects things are quite different.

CLIQ3936I recently had the chance to set launching plan for the superior Energica Motor Company second model EVA in USA. Products are well recognized and named by media as the “Tesla of 2 wheels” because bring similar value proposition to customers: performance, exclusivity, luxury, technology and more.

But experts know that Motorcycle industry is usually roughly 8/10 years later than automotive.. so you can figure out the level of concerns about sport 2wheels EV so far. On the other hand the automotive industry success in electric vehicle is a great result to leverage and speed up the introduction to market.

EVA&EGO have many special features but charging time remains the biggest problem consumers face when they consider an EV, especially if it has 2 wheels passion based.

Best way to make consumers aware about riding experience with new technology products is to prove it. Energica is the only bike with DC 20kw fast charge technology installed, the same of automotive industry. California is the crave of EV and has some of the stunning landscapes for riding motorcycle. So the #Cal1tour went live: from Los Angeles to San Francisco, 350 miles riding in one day at 60mph average, 9 fast charging stops of 23 minutes average to charge up to 95% of the battery. A long trip quite common if you have a Tesla or a Leaf… but not usual with an Electric motorcycle.

A crew followed the trip and brand ambassador told his trip in few videos. Enjoy the view, a branding&marketing story split in 3 parts:

To speed up sales strategy Energica opens its first Galleria in San Francisco where customers have the chance to feel the brand experience and see the products.

More to come… Stay tuned

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Self-driving cars: when does marketing come?

#CES2016 proved (again) how autonomous cars can be ready to market much earlier than Governments and consumers are. Technology seems not to be a big issue (autonomous engineers might disagree about it), specially if we see how big car automakers are confident in showing their new products.

We all know about Tesla autopilot-mode, Volkswagen had a keynote speech about how the image2management is shaping a new company for electric, connected, smart and autonomous driving range of products. Mercedes just been licensed to drive autonomous E-Class in Nevada roads, FaradayFuture showed a great concept car, not a production one and not even really close to their real plan, which aims to deliver new models since 2017, with autonomous driving in their path.

Toyota showed long term concepts cars and Ford CEO talked much about new regulations required as the industry is ready. General Motors after investing $500mln in ridesharing boltcompany Lyft, just unveiled the new Bolt. Even those companies not exhibiting  at the CES made rumors about this coming future technology. Next-EV grows in San Josè R&D facility. The company team won the first ever world Formula-E championship last year and they think global with facilities in US, Europe, China. I can’t miss to mention Alphabet new tailored company Google Self Driving car further than Apple Car project that everyone knows about (.. but please don’t talk much as it’s a secret). I apologize if I don’t dive in describing Nissan pilot projects and Volvo existing self driving cars in Goteborg, but I only remind that the first ever self driving car fleet comes from Italian Parma University R&D company Vislab that drove (actually they didn’t) more than 13.000km from Milan to Shanghai in autonomous driving back in 2010.

Too many news… confirm that industry is almost ready, so what’s next? If we all believe that products will be enough to make the market, we’ll be terribly wrong. Further than that the overall car industry needs to point few more milestones to shape a new mobility business case:

Regulations. Detroit announce by US Transportation Secretary Anthony Foxx about the 4B plan to set standard rules and promote self driving technology was the right think in the right moment (and at the right place, being at NAIAS show).

IMG_6115Market(ing). Are we really sure people will accept so easily such a disruptive new technology? Probably new generation does, Millennians  already prefer sharing mobility more than ownership, but there are more adults on the streets than young ones driving around. It took years to make people familiar in using an electric car.. and you are still driving them. I am highly passionate about new technology so I know industry has to be forward thinking through a new smart approach to self driving cars. Marketing strategies will soon become a key issue to success into this new business industry and certainly it’s a different game compared to sell cars. 

More comments to come, stay tuned.- Carlo

 

Toyota shows long future concepts at #CES2016

Attendees at the International Consumer Electronics Show are getting a first-hand look at the future of mobility, and it is cleaner, safer and more convenient. Toyota is showcasing a host of automated, connected and zero-emission technologies at CES 2016,

IMG_6095“At Toyota, we see the vehicle of the future as more than just a mode of transportation,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc. “Instead, it will be something more useful, accessible and exciting than ever before. These next generation connected and automated vehicles will optimize their own operational capabilities and deliver comfort, convenience and joy to passengers – and they’ll be arriving sooner than you think.”

IMG_6097Technologies on display include:

  • The TOYOTA Smart Center, the heart of Toyota’s vision for a Smart Mobility Society that connects people, vehicles and communities. The powerful, secure and private cloud-based computing system collects secure vehicle data, analyzes information from millions of vehicles around the globe and provides customers with personalized services that make life easier.
  • Next generation connected service systems such as Agent+, which leverages multiple factors including day, time, location and driving history to predict likely destinations and help guide you there quickly and efficiently.
  • The Mobility Teammate Concept, which demonstrates Toyota’s more than 20 years of research and development into automated driving technologies. The vehicle showcases Toyota’s approach to automated driving – building relationships between people and cars to help them team up in pursuit of safe and enjoyable driving. This approach acknowledges the utility of automated driving technologies while maintaining the fun experience of driving itself.
  • A deep learning and artificial intelligence display, where scale model Prius connected vehicles learn from and share with each other in real time to create a safe driving environment.
  • Toyota FCV Plus concept vehicle, which demonstrates Toyota’s vision of a connected, sustainable hydrogen society. The concept vehicle showcases the potential of hydrogen fuel cell technology beyond just the automotive industry, and is capable generating electricity directly from hydrogen stored outside the vehicle and thus operating as a stable source of electric power for use at home or on the go.
  • The Toyota Kikai, meaning “machine” which brings the machinery of the vehicle out from beneath the body and makes an open display of its beauty.

IMG_6101While many of the vehicles and technologies on display at the Toyota exhibit are future concepts, some – like telematics systems such as Agent+, may be coming soon to Toyota vehicles

Real world data sheds light on EV charging patterns

A study by Idaho National Lab shows that the majority of EV charging takes place at home or at work. DC fast chargers are used most often in public.

Sourced through Scoop.it from: ecomento.com

Uno studio su 8700 auto elettriche e 8 milioni di ricariche. Un quadro su modalità e preferenze di ricarica da parte degli utenti.

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Fastned plans to install fast charge stations in urban areas

Fastned announces a partnership with the municipality of The Hague for the construction of five fast-charging stations in The Hague city. This is the first step for Fastned to expand its network of fast-charging stations to urban locations. Fastned and the municipality respond to the needs of the electric car driver to fast charge anywhere. The Hague predicts a rapid growth of electric cars and signed an agreement with Fastned for the construction of five fast-charging stations in the city in 2016. Fastned also plans to build fast-charging stations in other cities.

187811-Persbeeld_Den_Haag_RGB_3-826d9f-large-1447928495Fastned is building the world’s first network of fast-charging stations where all electric cars can charge within 20 minutes. Currently the company has 44 stations operational and with the construction of one station per week this number is increasing rapidly. By building fast-charging stations Fastned plays on the growing number of electric cars in the city and the need to recharge quickly. Bart Lubbers, co-founder of Fastned: “Stations in the city make our network complete. Electric drivers want to charge their car where the battery is empty and that can be in the city as well as along the highway. In the Netherlands the majority of the people don’t have their own driveway. Also these people want to drive electric and that makes public fast-charging stations essential. The Hague understands this well and is the first city in the Netherlands getting the fast-charging stations.”

Tom de Bruijn, alderman of Finance, Traffic, Transport and Environment of the city of The Hague: “More and more people are switching to an electric car. A positive development that The Hague stimulates as much as possible because electric transport is clean and cheap. The growth of electric cars also increases the need for good charging infrastructure. That’s why the five new fast-charging stations are a great asset to The Hague. I am happy with the agreement with Fastned and have total confidence that this will result in an excellent collaboration. ”

In contrast to a public charging station that can charge up to two cars per day, a full Fastned station can provide a capacity of 150 cars per day. The fast-charging stations will be built along busy city roads.

25 years of 3D printing at the BMW Group: Pioneers in additive manufacturing methods

The BMW Group is celebrating the 25th anniversary of the introduction of additive manufacturing at the company these days. The additive manufacturing methods, which are becoming more well known under the collective term of ‘3D printing’, are among the key production methods of the future.

Sourced through Scoop.it from: www.press.bmwgroup.com

BMW e l’innovazione tecnologica del 3dprinting applicata allo sviluppo prodotto

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