Energica comes to market featuring high tech

A Brand Storytelling to launch the new Electric Sport Motorcycle made in Modena

Energica #cal1tour proved long trips are possible with EV motorcycle based on DC fast charge technology.

Galleria Energica opens this week in San Francisco. Meet in 53 Page street from July 7th.

Electric vehicles technology and sharing connected mobility will shape the future of automobile industry. I wrote about recent industry changes in few recent posts, but when it comes to real projects things are quite different.

CLIQ3936I recently had the chance to set launching plan for the superior Energica Motor Company second model EVA in USA. Products are well recognized and named by media as the “Tesla of 2 wheels” because bring similar value proposition to customers: performance, exclusivity, luxury, technology and more.

But experts know that Motorcycle industry is usually roughly 8/10 years later than automotive.. so you can figure out the level of concerns about sport 2wheels EV so far. On the other hand the automotive industry success in electric vehicle is a great result to leverage and speed up the introduction to market.

EVA&EGO have many special features but charging time remains the biggest problem consumers face when they consider an EV, especially if it has 2 wheels passion based.

Best way to make consumers aware about riding experience with new technology products is to prove it. Energica is the only bike with DC 20kw fast charge technology installed, the same of automotive industry. California is the crave of EV and has some of the stunning landscapes for riding motorcycle. So the #Cal1tour went live: from Los Angeles to San Francisco, 350 miles riding in one day at 60mph average, 9 fast charging stops of 23 minutes average to charge up to 95% of the battery. A long trip quite common if you have a Tesla or a Leaf… but not usual with an Electric motorcycle.

A crew followed the trip and brand ambassador told his trip in few videos. Enjoy the view, a branding&marketing story split in 3 parts:

To speed up sales strategy Energica opens its first Galleria in San Francisco where customers have the chance to feel the brand experience and see the products.

More to come… Stay tuned

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